Verified
Real Black-owned, reviewed by hand.
Every listing is human-reviewed before it goes live. The badge means something because we say no to listings that don't fit.
× around the wayPartner Kit · For Black-owned business
Put your business in front of Black Columbus.
Around The Way is the verified map readers, members, and Kin Daily viewers already use to decide where to spend. List free — step into a tier when you want more weight behind your name.
Free To ListReviewed In 1–3 DaysTiers From $250/mo
Audience Snapshot
Who you're reaching when your business shows up on Kin+ surfaces.
42K
Monthly Kin+ readers
Engaged Black Columbus, ages 25–54.
11K
Daily Digest list
48% open rate — well above industry.
73%
Central Ohio
Concentrated in Franklin and adjacent counties.
4.6×
Weekly return rate
Readers visit Kin+ 4–5 days a week.
Source: Kin+ and Around The Way first-party analytics, rolling 30-day average.
Why List With Us
Three things this directory does that the others don't.
Distribution
Plugged into Kin+ surfaces.
Your listing isn't a static page — it flows through Kin+ articles, Kin Daily ad breaks, the newsletter, and section rails depending on your tier.
Owned by the block
Independent, community-first.
No Yelp, no algorithm chasing engagement bait. Built by Black Columbus, for Black Columbus, with revenue that stays here.
Visibility Tiers
Start free. Step into the spotlight when you want more reach. Caps stay tight on purpose — so placement still means something.
Always on
Directory Listing
Get on the map. Always free for Black-owned businesses.
Free
forever
- —Free listing on Around The Way
- —Name, photo, hours, contact & website
- —Up to 2 categories + neighborhood
- —Black-owned verified badge (once reviewed)
Partner tier
Community Partner
Show up steady. Get found. Belong.
$250
per month
15 of 15 spots left
- —Everything in Free
- —Rotating banner during ad break on Kin Daily streaming show
- —Monthly 'Supported by our Kin+' card on a story
Most wanted
Most wanted
Small Business Partner
Most popular — visibility that compounds.
$650
per month
10 of 10 spots left
- —Everything in Community Partner
- —In-article ad placement
- —Monthly social spotlight
- —Monthly delivery snapshot
Partner tier
Cornerstone Partner
Pillar of the block. Featured, named, profiled.
$1,250
per month
5 of 5 spots left
- —Everything in Small Business Partner
- —Recurring newsletter mention in Kin Daily
- —Monthly 'Support Black Business' feature on Kin Daily
- —Full monthly delivery dashboard
- —Priority approval handling
How It Works
No mystery. No agency fog. You should know what you do, what we do, and how fast the platform moves before you ever commit.
01
Pick your tier
~5 minutes
What you do
- — Scan the rate card
- — Pick free or paid
- — Decide how hard you want to push
What we do
- — Show the specs up front
- — Keep caps tight so placement means something
02
Sign up & verify
1 business day
What you do
- — Create your account
- — Tell us about the business
- — Share proof if verification applies
What we do
- — Review the details
- — Confirm fit for Around The Way
- — Prep your listing to publish cleanly
03
Upload your creative
~15 minutes
What you do
- — Add your photo, logo, CTA, link
- — Choose where attention should land
What we do
- — Check against the spec
- — Flag anything weak or off-format before live
04
Approval & go live
1–3 business days
What you do
- — Watch your dashboard
- — Track views, clicks, delivery once approved
What we do
- — Approve the creative
- — Publish or launch your rotation across Kin+ surfaces
Waitlist · Talk to the team
If the tier is full, get in line early.
Caps stay tight so the attention stays real. Drop your details — we reach out when a slot opens, usually within two business days.
Prefer email? build@kinplus.com
FAQ
Who should list?+
Black-owned businesses in or around Central Ohio. Restaurants, barbers, salons, creatives, retail, wellness, services — all of it.
Do I have to pay to show up?+
No. The directory listing is free, forever. Paid tiers are only for businesses that want extra visibility across Kin+ surfaces.
How fast does my listing go live?+
Most listings are reviewed and published in one to three business days. If we need more info to verify, we reach out first.
What does a paid tier actually change?+
Paid tiers add rotation on Kin Daily, in-article placements on Kin+, social spotlights, newsletter mentions, and delivery reporting — exactly what each tier includes is in the rate card above.
Can I upgrade or cancel later?+
Yes. Tiers are month-to-month. Upgrade when you want more reach, downgrade or pause anytime — your free directory listing stays live regardless.